In the never-ending quest to find new brand marketing strategies, perhaps you’ve discovered something relatively new, NFTs.
Luckily for you marketers out there with an appetite (and time) for discovery. You’ll explore web 3 techniques and see what they can do to build your empire of brands or businesses in this yet another new internet age.
Non-fungible tokens (NFTs) are one of the most marketing-forward strategies out there right now. Especially if your brands are on Shopify.
But what are NFTs exactly? And how can you use them to your advantage?
In this post, we’ll break down the basics of NFT marketing and show you brand aggregators can start using them to revolutionize their marketing.
NFTs allow eCommerce aggregators to grow exponentially above and beyond other sole brands.
Here are more reasons why they should consider joining the bandwagon and more NFT marketing tips for them to utilize:
Most brand aggregators work with retail.
And lately, companies are adopting NFTs as retail moves toward eCommerce. Digital assets are being increasingly stored and transferred via blockchain to compete with online retailers.
By utilizing this technology in their stores, they’ll not only have access but also an advantage over other businesses.
Perch CEO Trevor Sumner successfully forecasted his 2021 retail predictions in the retail industry and continues to anticipate the fate of NFTs and DAOs this 2022.
NFT experimentation of brands began in 2021. It is said that 2022 is when the digital and physical worlds converge. In fact, the merging is already happening.
A new generation of businesses will be based on NFTs and DAOs. Blockchain-based technology will empower customers as they are given more control over their data.
It’s as if this sustains the previous retail prediction.
Most major brands are now operating in web3. The world of digital collectibles is becoming more and more popular each day. Some big names that have jumped on board to include NFTs for their brand marketing campaigns include:
It is Nike’s goal to break into the digital space in a new and innovative way. Through the acquisition of RTFKT Studios, a company that makes metaverse sneakers and NFTs, they are able to launch a new generation of collectibles.
Nike has created digital sneaker NFT designs which are also available in physical versions. This means you can hybridize virtual shoes to create original designs and prototypes that come alive when worn in the real world.
It’s no wonder that it only took 6 minutes before 600 Nike NFT sneaker pairs were sold at $3.1 million each.
A big hit among fans and crypto community members was Coca-Cola’s foray into the digital world, which resulted in the brand’s first-ever NFT collectibles being auctioned online at $575,883.61.
As part of the new Coca-Cola NFT “loot box,” iconic assets such as a retro cooler, bubble jacket, visuals depicting drinks being poured over ice, and friendship cards depicting Coca-cola 90’s trading cards design were featured.
The market access has now been granted to the Coca-cola NFT loot box items.
Forever 21 unveiled their latest collaboration with Mattel’s Barbie. The Forever 21 x Barbie collection is a perfect blend of fashion and NFT technology. You can find the collection in-store, online, and in the Roblox virtual world.
It’s such a hyper-realistic experience that replicates the real world of fashion using Roblox’s latest Layered Clothing technology.
The collection features real-world materials and accents, such as the “…Malibu Denim Jacket, embossed art, beadwork, and textured fabrics on jumpsuits, dresses, hoodies, iconic t-shirts, trucker hats and jelly bags”.
With this collection, fans around the world can now enjoy the trend of “#TwinWithYourAvatar”.
It’s an established strategy for companies to grow their multiple brands collectively so they can more effectively boost their fast-growing businesses.
As Very Great’s co-founder Eric Prum puts it, “We thought to ourselves, if we could actually create a platform and a centralized service, we could actually do more, more efficiently within other categories that we had a lot of interest in exploring.”
It is the parent company’s goal to build strong departments that are used across all of its brands. If the primary organization could develop a platform and a centralized service, it could actually accomplish more.
The same thing goes whenever these brands choose to enter the metaverse.
The aggregator’s brands and NFTs can also benefit from working with a bigger company. To increase its sales, the brand needs to partner up in order for operations to go smoothly. Being part of an already large organization makes things much easier than if they were on their own.
Clearly, brands can increase their sales by utilizing aggregators to enter the metaverse. It becomes much easier and less risky to work with a company that is already established.
Announcing the acquisition of the company behind Roblox’s Virtual NFT Product Store, Nike has created its own virtual place for fans to explore.
A great way to gather consumer feedback and measure interest in different items from one place is by conducting this online check before products are available in stores – a good marketing strategy for brands.
By running the digital space for Nike enthusiasts, the company is able to assess customer needs before their product hits shelves. They were able to get valuable and raw insights into what features are most important to customers and which ones aren’t as popular.
The NFTs began as pieces of digital art, but this has changed significantly over time as a form of status criteria.
NFTs nowadays act like membership cards for a community where only those owning these unique tokens can enter and enjoy all that it has to offer.
For example, new items are launched earlier specifically for this group so they can get first access or a dedicated pass to exclusive privileges and amenities.
The use of blockchain to sell event tickets is an innovative idea that could revolutionize the way people experience events.
Also, event organizers can now offer participants unique pieces of tokens with their own cryptocurrency, which NFT holders can exchange for in-store products.
NFTs are a great way to make events more memorable.
They can elevate the experience for participants by making them access hard-to-find or scarce items through their digital wallets.
This means that event organizers will have even greater opportunities when using NFT tokens in their promotions because these digital assets offer something no other product does — exclusivity.
Here’s one event that used this tactic.
NFT spells VIP.
With crypto collectibles, your business will stand out among other businesses.
The coffee giant Starbucks has done this well in the market with its unique selling point of bringing together both technology and coffee beans into one platform.
And they’re elevating it even more. The Starbucks Rewards program now is set to include NFTs, meaning customers can earn rewards when they purchase them or receive them as a benefit. Access to exclusive content and other benefits would be available to Starbucks NFT owners.
The aggregation of brands is an excellent way to gain access to a growing market. They offer incredible opportunities for businesses of all sizes to get in front of more people, and they make it easy for customers to find the products they’re looking for.
Furthermore, merging brands is a great strategy to get your content in front of more people and increase brand awareness. Aggregators can also help you build relationships with other brands in your industry.
Now, if you are a brand aggregator and you’re looking to elevate your multiple brands at scale, look no further than NFTs.
Not only are they more engaging and interesting for customers, but they also provide a level of authenticity that can be difficult to replicate with other marketing strategies.
With the help of a good marketing strategy and a platform like Rectangle.ai, you can easily roll out NFT marketing for brand aggregators and see results quickly.
If you need help getting started with NFT marketing for brand aggregators, reach out to our team at Rectangle.ai. We’d be happy to walk you through the process and help get your brand on the fast track to success.
No need to understand blockchains, tokengating, or NFT minting. Rectangle.ai will do all the work for you.
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